For my final project, I have selected to evaluate Little Trendyz. This portion of my project contains only my company analysis. I have not included any of my detailed evaluations or recommendations in this section.
Little Trendyz’s biggest strength is that they sell unique infant pajamas that offer a solution to a common problem.
Their biggest weakness is the lack of variety in designs and patterns. Their washing a drying instructions recommend washing with cold water and laying flat to dry. The fact that drying in the dryer is not recommended is not ideal when you consider how often baby clothes need to be laundered. Little Trendyz is also lacking a strong social media presence and consistent branding. Their brand logo and name switches from “Little Trendyz” on their website to either “Zippyz by Little Trendyz” across all of their other online properties.
They do have great opportunities for rapid growth because their Zippyz product has been able to gain exposure by appearing on Giuliana Rancic’s television show. Little Trendyz has also recently received a Mominspired grant from Huggies, which will not only help with exposure but also assist with funding additional marketing efforts. This type of exposure could help Little Trendyz land deals with retailers nationwide, including big box stores like Walmart and Target as well as stores like Babies R US.
The threat I see with this company is the potential for a large, well-known manufacturer to see the potential in this product and create something similar (without infringing on their patent) for less money and with more options.
- Email marketing
- Social media
- Mobile apps
- Print media
- Mobile/SMS massage marketing
- Internet marketing (banner ads, etc)
- Direct mail
- In-store experiences
In my full evaluation I offer recommendations for improving the IMC strategy for Little Trendyz. My heaviest focus is on strengthening the social media channels being used by producing valuable, relevant content for the target market. I also suggest utilizing new platforms to incorporate into the current social media strategy. All while trying incorporate more opportunities to reach the audience online and offline.