For my final project, I have selected to evaluate Little Trendyz. This portion of my project contains only my company analysis. I have not included any of my detailed evaluations or recommendations in this section. Company Analysis Little Trendyz is a company born out of frustration and necessity by Lisa Youngelson. The company is currently … More Little Trendyz: Company Analysis for Final Project
When gearing up for a big event such as a trade show, you must consider all of your goals and create a strategy. I recently followed all of the online activity by the International Spa Association (ISPA) to see how they prepared before the event, how they interacted during the event, and how they … More Trade Show Marketing: #ISPA2013
Featured here are 5 blogs that stood out to me when I went on a hunt to find interesting blogs. Some are more successful than others. I will attempt to show you why in my breakdown below: Questions I will answer: What type of blog is this? (News, Professional / Semi-Professional, Recreational, Aggregator / … More Is Your Blog Successful? – A Closer Look at the Anatomy of a Blog
When it comes to Integrated Marketing Communication (IMC), Pottery Barn is doing everything right! The funny thing is, I didn’t even realize that they were so active in the social media world until I really looked into them. I receive their catalog every month and as the seasons change. Their products reflect in the quality … More Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!
As we move into a mobile age where methods are changing in the way we receive information, marketers are starting to shift from the classic marketing approach to new social media marketing strategies. Two major changes that have occurred are variations in the type of marketing language that is being used and the direction of … More Classic Marketing vs. Social Media Marketing: Language and Direction of Communication