As I am already well into my final semester of grad school at the University of Florida, I am beginning to compile all of my work into a portfolio. I have used this site as my class blog in the past. So if you are getting this in your feed, feel free to stop on … More A Work in Progress: E-Portfolio
The image seen here is one of many graphic photographs that circulated during the Boston bombings. This week we were asked to discuss the ethical implications of such images. Let’s take a look at some of the repercussions of posting this content in the middle of a tragedy. First Sight As you can see, the … More Graphic Images: Unintentional Propaganda?
As we covered data mining this week we were asked to read about the anti-advertising stance of the social network Ello. Ello has vowed to never data mine and thus remain anti-advertising. Initially, this sounds like a great idea, but what could it mean for the future of this network? Ello might seem attractive because … More From ‘Ello’ to ‘goodbye’
This week we explored the world of moderation and social media. Our behaviors and values are our own and we can’t force them on anyone. Our approach must be as light as possible and never show any retaliatory anger. We were asked how we would moderate the following audience/customer comments if left on our organization’s … More Everything in Moderation…on social media that is
If you were like me, you may have been a little surprised by the colorful posts by Crayola last month. I honestly didn’t know what they were doing with the new adult humor and content. I thought maybe they were attempting to change their brand’s voice to appeal to parents in a new way. I … More The Many Colors of Crayola
When we were asked to discuss someone on social media we trust, I immediately thought about Michael Bublé. What a cool cat! He has the unique ability to make a stadium feel like an intimate living room, where you are one of his dear friends. My husband and I have attended two of his concerts … More I Trust You Michael Bublé
Although not the most thrilling reading material, Terms and Conditions are a necessary part of life, protecting the company and the user and providing information about legal rights and responsibilities. This week, I explored the LinkedIn User Agreement. LinkedIn updated their Agreement in October of 2014. They provide a summary of the updates here. The … More Terms and Conditions Explored – LinkedIn
For my final project, I have selected to evaluate Little Trendyz. This portion of my project contains only my company analysis. I have not included any of my detailed evaluations or recommendations in this section. Company Analysis Little Trendyz is a company born out of frustration and necessity by Lisa Youngelson. The company is currently … More Little Trendyz: Company Analysis for Final Project
This week, I was given an anonymous company, “ABC Company” and some of their analytics to review. I am able to view their Facebook Insights and one of their Bronto reports from an email newsletter. The focus of ABC Company is overall heath.On the first chart, I see a snapshot of posts as well as … More Synopsis of ABC Company Based on Actual Analytics
Social Media and Public Relations Apart, they manage to function just fine. But what about putting them together? PR shouldn’t stand alone because “for everything they do, social media has become vital for optimal impact.” PR is important to any company because they are trained to use an organic voice to manage the company’s reputation, … More Can They Work Together?: Social Media, Public Relations, and Journalism
Erin Tracy's Social Media and Content Strategist e-Portfolio 