For my final project, I have selected to evaluate Little Trendyz. This portion of my project contains only my company analysis. I have not included any of my detailed evaluations or recommendations in this section. Company Analysis Little Trendyz is a company born out of frustration and necessity by Lisa Youngelson. The company is currently … More Little Trendyz: Company Analysis for Final Project
This week, I was given an anonymous company, “ABC Company” and some of their analytics to review. I am able to view their Facebook Insights and one of their Bronto reports from an email newsletter. The focus of ABC Company is overall heath.On the first chart, I see a snapshot of posts as well as … More Synopsis of ABC Company Based on Actual Analytics
When gearing up for a big event such as a trade show, you must consider all of your goals and create a strategy. I recently followed all of the online activity by the International Spa Association (ISPA) to see how they prepared before the event, how they interacted during the event, and how they … More Trade Show Marketing: #ISPA2013
YouTube Then The popular video platform we know as YouTube, was created in 2005 by three former PayPal employees and purchased by Google in October of 2006 for $1.65 billion in stock. Before Google purchased it, YouTube saw huge growth during the summer of 2006 with more than 65,000 videos uploaded daily and viewers “watching … More YouTube: From Monkey Business to Big Business
The following three brands are all successfully using a wide variety of social media as part of their Integrated Marketing Communication (IMC) approach. All three brands are engaging in remarkable ways with their audience. Social media, in the way they are using it is like a living organism, poised to interact and live a parallel … More Social Media Success: National Geographic, Home Depot & Monster Energy
Every path I’ve taken in life has led me to Athleta. I’m ready for you to put me to work! I’ve created this Pinterest board in your honor. Remember that little tomboy, running around the neighborhood giving all the boys a run for their money? That was Erin Tracy (me)! Show me any sport and … More I GET Fit! Why Athleta and Erin Tracy Would Make a Perfect Pair
Featured here are 5 blogs that stood out to me when I went on a hunt to find interesting blogs. Some are more successful than others. I will attempt to show you why in my breakdown below: Questions I will answer: What type of blog is this? (News, Professional / Semi-Professional, Recreational, Aggregator / … More Is Your Blog Successful? – A Closer Look at the Anatomy of a Blog
Pottery Barn has some of the freshest content I’ve ever seen. They are constantly coming up with new design ideas to prepare for upcoming seasons and holidays. You can’t help but get excited about what’s to come. They are incredibly consistent with this content across their website, blog, catalog, and all of their social media … More Pottery Barn is More Than Just a Pretty Vase: A Closer Look at a Successful Marketing Strategy
When it comes to Integrated Marketing Communication (IMC), Pottery Barn is doing everything right! The funny thing is, I didn’t even realize that they were so active in the social media world until I really looked into them. I receive their catalog every month and as the seasons change. Their products reflect in the quality … More Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!
As we move into a mobile age where methods are changing in the way we receive information, marketers are starting to shift from the classic marketing approach to new social media marketing strategies. Two major changes that have occurred are variations in the type of marketing language that is being used and the direction of … More Classic Marketing vs. Social Media Marketing: Language and Direction of Communication
Erin Tracy's Social Media and Content Strategist e-Portfolio 