Little Trendyz: Company Analysis for Final Project

For my final project, I have selected to evaluate Little Trendyz. This portion of my project contains only my company analysis. I have not included any of my detailed evaluations or recommendations in this section. Company Analysis Little Trendyz is a company born out of frustration and necessity by Lisa Youngelson. The company is currently … More Little Trendyz: Company Analysis for Final Project

SAMPLE POST: Reputation Management in Social Media

The following are sample TripAdvisor.com posts with replies portraying the appropriate response to customers reviews. These posts do not represent the views of the hotels. They are strictly my own. Example #1 Hyatt Regency Orlando (formerly The Peabody), Orlando, Florida Sample Response: Hello “Travelwith3kiddos” and thank you for such a wonderful review. I am pleased … More SAMPLE POST: Reputation Management in Social Media

Foodspotting.com: A Special Interest Network Worth Following

  A food-lover’s dream come true! I recently discovered Foodspotting.com. It is probably one of the coolest special interest networks I have ever heard of. If you have a particular affinity for food and enjoy selecting your food by visually seeing it, you will fall in love with Foodspotting.com. Members of this network can take … More Foodspotting.com: A Special Interest Network Worth Following

YouTube: From Monkey Business to Big Business

YouTube Then The popular video platform we know as YouTube, was created in 2005 by three former PayPal employees and purchased by Google in October of 2006 for $1.65 billion in stock. Before Google purchased it, YouTube saw huge growth during the summer of 2006 with more than 65,000 videos uploaded daily and viewers “watching … More YouTube: From Monkey Business to Big Business

Social Media Success: National Geographic, Home Depot & Monster Energy

The following three brands are all successfully using a wide variety of social media as part of their Integrated Marketing Communication (IMC) approach. All three brands are engaging in remarkable ways with their audience. Social media, in the way they are using it is like a living organism, poised to interact and live a parallel … More Social Media Success: National Geographic, Home Depot & Monster Energy

I GET Fit! Why Athleta and Erin Tracy Would Make a Perfect Pair

Every path I’ve taken in life has led me to Athleta. I’m ready for you to put me to work! I’ve created this Pinterest board in your honor. Remember that little tomboy, running around the neighborhood giving all the boys a run for their money? That was Erin Tracy (me)! Show me any sport and … More I GET Fit! Why Athleta and Erin Tracy Would Make a Perfect Pair

Is Your Blog Successful? – A Closer Look at the Anatomy of a Blog

Featured here are 5 blogs that stood out to me when I went on a hunt to find interesting blogs. Some are more successful than others. I will attempt to show you why in my breakdown below:  Questions I will answer:   What type of blog is this? (News, Professional / Semi-Professional, Recreational, Aggregator / … More Is Your Blog Successful? – A Closer Look at the Anatomy of a Blog

Pottery Barn is More Than Just a Pretty Vase: A Closer Look at a Successful Marketing Strategy

Pottery Barn has some of the freshest content I’ve ever seen. They are constantly coming up with new design ideas to prepare for upcoming seasons and holidays. You can’t help but get excited about what’s to come. They are incredibly consistent with this content across their website, blog, catalog, and all of their social media … More Pottery Barn is More Than Just a Pretty Vase: A Closer Look at a Successful Marketing Strategy