Little Trendyz: Company Analysis for Final Project

For my final project, I have selected to evaluate Little Trendyz. This portion of my project contains only my company analysis. I have not included any of my detailed evaluations or recommendations in this section. Company Analysis Little Trendyz is a company born out of frustration and necessity by Lisa Youngelson. The company is currently … More Little Trendyz: Company Analysis for Final Project

YouTube: From Monkey Business to Big Business

YouTube Then The popular video platform we know as YouTube, was created in 2005 by three former PayPal employees and purchased by Google in October of 2006 for $1.65 billion in stock. Before Google purchased it, YouTube saw huge growth during the summer of 2006 with more than 65,000 videos uploaded daily and viewers “watching … More YouTube: From Monkey Business to Big Business

Is Your Blog Successful? – A Closer Look at the Anatomy of a Blog

Featured here are 5 blogs that stood out to me when I went on a hunt to find interesting blogs. Some are more successful than others. I will attempt to show you why in my breakdown below:  Questions I will answer:   What type of blog is this? (News, Professional / Semi-Professional, Recreational, Aggregator / … More Is Your Blog Successful? – A Closer Look at the Anatomy of a Blog

Pottery Barn is More Than Just a Pretty Vase: A Closer Look at a Successful Marketing Strategy

Pottery Barn has some of the freshest content I’ve ever seen. They are constantly coming up with new design ideas to prepare for upcoming seasons and holidays. You can’t help but get excited about what’s to come. They are incredibly consistent with this content across their website, blog, catalog, and all of their social media … More Pottery Barn is More Than Just a Pretty Vase: A Closer Look at a Successful Marketing Strategy

That’s My Story and I’m Sticking to It: Consistency Throughout Your Integrated Marketing Communication

Antony Young explains that “media planning is focused on reaching as many of the right audience in the right place at the right time and at the right cost as possible, whereas communications planning is less about reaching people than influencing them” (Young, pg. 35). According to Young, a company shouldn’t be concerned with reaching … More That’s My Story and I’m Sticking to It: Consistency Throughout Your Integrated Marketing Communication