Graphic Images: Unintentional Propaganda?

The image seen here is one of many graphic photographs that circulated during the Boston bombings. This week we were asked to discuss the ethical implications of such images. Let’s take a look at some of the repercussions of posting this content in the middle of a tragedy. First Sight As you can see, the … More Graphic Images: Unintentional Propaganda?

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Everything in Moderation…on social media that is

This week we explored the world of moderation and social media. Our behaviors and values are our own and we can’t force them on anyone. Our approach must be as light as possible and never show any retaliatory anger. We were asked how we would moderate the following audience/customer comments if left on our organization’s … More Everything in Moderation…on social media that is

Terms and Conditions Explored – LinkedIn

Although not the most thrilling reading material, Terms and Conditions are a necessary part of life, protecting the company and the user and providing information about legal rights and responsibilities. This week, I explored the LinkedIn User Agreement. LinkedIn updated their Agreement in October of 2014. They provide a summary of the updates here. The … More Terms and Conditions Explored – LinkedIn

Little Trendyz: Company Analysis for Final Project

For my final project, I have selected to evaluate Little Trendyz. This portion of my project contains only my company analysis. I have not included any of my detailed evaluations or recommendations in this section. Company Analysis Little Trendyz is a company born out of frustration and necessity by Lisa Youngelson. The company is currently … More Little Trendyz: Company Analysis for Final Project

Can They Work Together?: Social Media, Public Relations, and Journalism

Social Media and Public Relations Apart, they manage to function just fine. But what about putting them together? PR shouldn’t stand alone because “for everything they do, social media has become vital for optimal impact.” PR is important to any company because they are trained to use an organic voice to manage the company’s reputation, … More Can They Work Together?: Social Media, Public Relations, and Journalism

SAMPLE POST: Reputation Management in Social Media

The following are sample TripAdvisor.com posts with replies portraying the appropriate response to customers reviews. These posts do not represent the views of the hotels. They are strictly my own. Example #1 Hyatt Regency Orlando (formerly The Peabody), Orlando, Florida Sample Response: Hello “Travelwith3kiddos” and thank you for such a wonderful review. I am pleased … More SAMPLE POST: Reputation Management in Social Media