Social Media and Public Relations Apart, they manage to function just fine. But what about putting them together? PR shouldn’t stand alone because “for everything they do, social media has become vital for optimal impact.” PR is important to any company because they are trained to use an organic voice to manage the company’s reputation, … More Can They Work Together?: Social Media, Public Relations, and Journalism
How do you determine the value of social media? Well, the answer is different for everyone. What exactly is your goal? Why did you choose to use social media for marketing your brand, event, etc? You can’t put a value on something until to first determine your goals, because “having your own unique business goal … More The Value of Social Media
Writing great content is only the beginning of search engine optimization (SEO). If you wish for your website or blog to be discovered in search results you need to be proactive. There are some very simply steps you can take right now to better optimize your site for search engines. What can you do right … More Search Engine Optimization: Easy Steps You Can Take Right Now
It should be an undeniable fact that your best tool for social analytics is yourself. It’s important that you see the “value in understanding motivations, trends, and behavior of the people that should matter most“. You must be present and engaged in your own social media. You can learn an enormous amount of information about … More Social Analytics for Small Businesses
Content can go viral overnight! It takes a lot of planning and strategy, with a touch of luck. You can have the formula just right and fail over and over to achieve viral status. Why is it then that some content goes viral? Let’s take a look at some articles to see the common factors … More Yay, You’ve Got Cooties!: Creating Viral Content
Visual Platforms in Social Media When you think about a search engine, you probably think Google. You probably wouldn’t imagine that the second most popular search platform could be on YouTube. The fact is that many people would rather search for videos which allow them to “see the products [they seek] in action“. And how-to … More Visual Platforms in Social Media
At first glance, LinkedIn may seem like it’s the slower, less powerful platform compared to other social media channels (like Facebook and Twitter). The truth is, it’s a different animal…and that animal is a beast. It is “now valued at $18 billion, up from $4 billion when it went public.” It’s extremely power and useful … More Are You LinkedIn to a Social Media Beast?
After comparing new and upcoming features between Google+ and Facebook, it looks like they are going in the same direction. By using all of the connections you have made, according to the social graph, “Facebook wants to take everything you do online and put that onto Facebook.” They are creating remarkable search options for users … More Facebook vs. Google+: Who Will Take the Crown?
In the Twitterverse, you get out what you put in. Fidelman described the success of the most engaged brand on Twitter, @Notebook. He explained that it has everything to do with “finding the right people to create the right content that resonates very well” and responding to every tweet in order to promote interaction. I love interacting … More Inspiring Tweeps Want to Know (All About You): Twitterverse
With hundreds of social media platforms to choose from, it can be difficult to decide where to host your content so that it reaches the right audience. The visual of The Conversation Prism is an excellent tool to see the various channels, categories, and uses of social media. It can also act as “validation to … More The Right Social Media Paired with the Right Content: The Brick and Mortar for Building Solid Relationships