Can They Work Together?: Social Media, Public Relations, and Journalism

Social Media and Public Relations Apart, they manage to function just fine. But what about putting them together? PR shouldn’t stand alone because “for everything they do, social media has become vital for optimal impact.” PR is important to any company because they are trained to use an organic voice to manage the company’s reputation, … More Can They Work Together?: Social Media, Public Relations, and Journalism

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Are You LinkedIn to a Social Media Beast?

At first glance, LinkedIn may seem like it’s the slower, less powerful platform compared to other social media channels (like Facebook and Twitter). The truth is, it’s a different animal…and that animal is a beast. It is “now valued at $18 billion, up from $4 billion when it went public.” It’s extremely power and useful … More Are You LinkedIn to a Social Media Beast?

Facebook vs. Google+: Who Will Take the Crown?

After comparing new and upcoming features between Google+ and Facebook, it looks like they are going in the same direction. By using all of the connections you have made, according to the social graph, “Facebook wants to take everything you do online and put that onto Facebook.” They are creating remarkable search options for users … More Facebook vs. Google+: Who Will Take the Crown?

Inspiring Tweeps Want to Know (All About You): Twitterverse

In the Twitterverse, you get out what you put in. Fidelman described the success of the most engaged brand on Twitter, @Notebook. He explained that it has everything to do with “finding the right people to create the right content that resonates very well” and responding to every tweet in order to promote interaction. I love interacting … More Inspiring Tweeps Want to Know (All About You): Twitterverse

The Right Social Media Paired with the Right Content: The Brick and Mortar for Building Solid Relationships

With hundreds of social media platforms to choose from, it can be difficult to decide where to host your content so that it reaches the right audience. The visual of The Conversation Prism is an excellent tool to see the various channels, categories, and uses of social media. It can also act as “validation to … More The Right Social Media Paired with the Right Content: The Brick and Mortar for Building Solid Relationships