When we were asked to discuss someone on social media we trust, I immediately thought about Michael Bublé. What a cool cat! He has the unique ability to make a stadium feel like an intimate living room, where you are one of his dear friends. My husband and I have attended two of his concerts and they are the best concerts I have ever attended. He makes everyone feel warm and welcome through his humor and delivery. He speaks to you as if you are the recipient of his story or joke.
This is not exclusive to his live shows. He is able to continue this intimate feel through social media. I follow him on Facebook and it makes me love him even more. He posts pictures of his son and wife pretty often. When he writes about them, it almost seems like a normal post that one of your friends might write about their own family. It’s personal. How can you not love this guy?
One of my favorite types of posts is his backstage warm-up before a show. He and his band cover the most random songs requested by fans and rock out before they go on. It’s not uncommon for him to be holding his son while singing with the group.
I think any artist benefits from social media engagement in order to promote a tour, a particular show, an album, or brand awareness in general. Each time he posts a pre-show warm-up, I long to see him again live. Every so often, I check his website to see if I find anything new. I’m looking for a new album or a tour that will bring him my way again. Someone manages his Facebook account for marketing purposes. The great thing about it though, is that it is obvious when it’s a promotional post and when he has actually posted something himself.
Bublé has earned my trust because he has a number of qualities on and offline that harbor trust. He is solid. He knows who he is and he knows music. He is competent and has authority in his field. I know what to expect when I listen to his music, follow his posts, or see him live. He is reliable. Even if none of these other qualities existed, he has me with intimacy. I feel like I am a welcomed part of his life and I trust that he won’t ever let me down.