As we covered data mining this week we were asked to read about the anti-advertising stance of the social network Ello. Ello has vowed to never data mine and thus remain anti-advertising. Initially, this sounds like a great idea, but what could it mean for the future of this network? Ello might seem attractive because … More From ‘Ello’ to ‘goodbye’
This week we explored the world of moderation and social media. Our behaviors and values are our own and we can’t force them on anyone. Our approach must be as light as possible and never show any retaliatory anger. We were asked how we would moderate the following audience/customer comments if left on our organization’s … More Everything in Moderation…on social media that is
If you were like me, you may have been a little surprised by the colorful posts by Crayola last month. I honestly didn’t know what they were doing with the new adult humor and content. I thought maybe they were attempting to change their brand’s voice to appeal to parents in a new way. I … More The Many Colors of Crayola
When we were asked to discuss someone on social media we trust, I immediately thought about Michael Bublé. What a cool cat! He has the unique ability to make a stadium feel like an intimate living room, where you are one of his dear friends. My husband and I have attended two of his concerts … More I Trust You Michael Bublé
Although not the most thrilling reading material, Terms and Conditions are a necessary part of life, protecting the company and the user and providing information about legal rights and responsibilities. This week, I explored the LinkedIn User Agreement. LinkedIn updated their Agreement in October of 2014. They provide a summary of the updates here. The … More Terms and Conditions Explored – LinkedIn
This week, I was given an anonymous company, “ABC Company” and some of their analytics to review. I am able to view their Facebook Insights and one of their Bronto reports from an email newsletter. The focus of ABC Company is overall heath.On the first chart, I see a snapshot of posts as well as … More Synopsis of ABC Company Based on Actual Analytics
Social Media and Public Relations Apart, they manage to function just fine. But what about putting them together? PR shouldn’t stand alone because “for everything they do, social media has become vital for optimal impact.” PR is important to any company because they are trained to use an organic voice to manage the company’s reputation, … More Can They Work Together?: Social Media, Public Relations, and Journalism
How do you determine the value of social media? Well, the answer is different for everyone. What exactly is your goal? Why did you choose to use social media for marketing your brand, event, etc? You can’t put a value on something until to first determine your goals, because “having your own unique business goal … More The Value of Social Media
It should be an undeniable fact that your best tool for social analytics is yourself. It’s important that you see the “value in understanding motivations, trends, and behavior of the people that should matter most“. You must be present and engaged in your own social media. You can learn an enormous amount of information about … More Social Analytics for Small Businesses
A food-lover’s dream come true! I recently discovered Foodspotting.com. It is probably one of the coolest special interest networks I have ever heard of. If you have a particular affinity for food and enjoy selecting your food by visually seeing it, you will fall in love with Foodspotting.com. Members of this network can take pictures … More Foodspotting.com: A Special Interest Network Worth Following
Erin Tracy's Social Media and Content Strategist e-Portfolio 