Category: Integrated Marketing Communication

That’s My Story and I’m Sticking to It: Consistency Throughout Your Integrated Marketing Communication

September 3, 2013

Antony Young explains that “media planning is focused on reaching as many of the right audience in the right place at the right time and at the right cost as possible, whereas communications planning is less about reaching people than influencing them” (Young, pg. 35). According to Young, a company shouldn’t be concerned with reaching … More That’s My Story and I’m Sticking to It: Consistency Throughout Your Integrated Marketing Communication

Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!

September 2, 2013

When it comes to Integrated Marketing Communication (IMC), Pottery Barn is doing everything right! The funny thing is, I didn’t even realize that they were so active in the social media world until I really looked into them. I receive their catalog every month and as the seasons change. Their products reflect in the quality … More Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!

Classic Marketing vs. Social Media Marketing: Language and Direction of Communication

August 28, 2013

As we move into a mobile age where methods are changing in the way we receive information, marketers are starting to shift from the classic marketing approach to new social media marketing strategies. Two major changes that have occurred are variations in the type of marketing language that is being used and the direction of … More Classic Marketing vs. Social Media Marketing: Language and Direction of Communication