I GET Fit! Why Athleta and Erin Tracy Would Make a Perfect Pair

Every path I’ve taken in life has led me to Athleta. I’m ready for you to put me to work! I’ve created this Pinterest board in your honor. Remember that little tomboy, running around the neighborhood giving all the boys a run for their money? That was Erin Tracy (me)! Show me any sport and … More I GET Fit! Why Athleta and Erin Tracy Would Make a Perfect Pair

Is Your Blog Successful? – A Closer Look at the Anatomy of a Blog

Featured here are 5 blogs that stood out to me when I went on a hunt to find interesting blogs. Some are more successful than others. I will attempt to show you why in my breakdown below:  Questions I will answer:   What type of blog is this? (News, Professional / Semi-Professional, Recreational, Aggregator / … More Is Your Blog Successful? – A Closer Look at the Anatomy of a Blog

Pottery Barn is More Than Just a Pretty Vase: A Closer Look at a Successful Marketing Strategy

Pottery Barn has some of the freshest content I’ve ever seen. They are constantly coming up with new design ideas to prepare for upcoming seasons and holidays. You can’t help but get excited about what’s to come. They are incredibly consistent with this content across their website, blog, catalog, and all of their social media … More Pottery Barn is More Than Just a Pretty Vase: A Closer Look at a Successful Marketing Strategy

That’s My Story and I’m Sticking to It: Consistency Throughout Your Integrated Marketing Communication

Antony Young explains that “media planning is focused on reaching as many of the right audience in the right place at the right time and at the right cost as possible, whereas communications planning is less about reaching people than influencing them” (Young, pg. 35). According to Young, a company shouldn’t be concerned with reaching … More That’s My Story and I’m Sticking to It: Consistency Throughout Your Integrated Marketing Communication

Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!

When it comes to Integrated Marketing Communication (IMC), Pottery Barn is doing everything right! The funny thing is, I didn’t even realize that they were so active in the social media world until I really looked into them. I receive their catalog every month and as the seasons change. Their products reflect in the quality … More Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!

Classic Marketing vs. Social Media Marketing: Language and Direction of Communication

As we move into a mobile age where methods are changing in the way we receive information, marketers are starting to shift from the classic marketing approach to new social media marketing strategies. Two major changes that have occurred are variations in the type of marketing language that is being used and the direction of … More Classic Marketing vs. Social Media Marketing: Language and Direction of Communication