Writing great content is only the beginning of search engine optimization (SEO). If you wish for your website or blog to be discovered in search results you need to be proactive. There are some very simply steps you can take right now to better optimize your site for search engines.
What can you do right now?
Analyze which keywords are bringing in your audience. Once you’ve identified important keywords and phrases, sprinkle them throughout your content. The rule of thumb is, density should be about 3%. The most important places to use these keywords are in your:
- first sentence of your content
- page titles (this can be done in your meta data. See video below)
- images names, titles, alt tags
- link names
- video tags
This is a great video on adding meta tags.
Bullet points are not only great for your readers but they can be very useful for isolating your keywords for SEO. You can also use italics or bold font to highlight keywords if bullets points aren’t appropriate.
Do yourself a favor…
- Link to your own content. Internal links can help boost your rank. Even better, get someone else to link to your site. External linking carries more weight and can help others learn about you from additional sources. You can contact another website that has an established audience who could benefit from your content. You could also engage actively in your own social media to help encourage others to visit your site.
- Push any blog posts out through Google Plus. All of the content you push out using Google Plus is indexed and will help your rank.
How do you analyze your site?
Pick your favorite analytics tool and start poking around to see who is visiting you, how often they visit, how long they hang out on your site, which pages they visit, which keywords and phrases bring them in, etc. Use this information to improve your content. Google Analytics provides all of the data I mentioned and is free (unless your site generates more than 10 million hits per month – and if that’s the case, you probably already know a little something about SEO)
If you aren’t much of a technical person, you might want to hire someone to handle areas such as:
- Resolving HMTL and server errors
- Converting your blog into a SlideShare
- Executing tracking codes to better analyze your RSS feeds (but without hiring someone, you could easily find a plugin to do the work for you)
Why does it all matter?
If you don’t care to make your site appear on the first page in search results, you could miss out on 91.5% of all traffic from an average search. That’s HUGE! You have to get on that first page. If you end up on the second page you sit among other sites competing for only 4.8% of search traffic. It matters.
Questions to consider:
- How comfortable are you with attempting to optimize your site for search engines? Do you feel like you can tackle it without feeling too overwhelmed?
- What area’s of search engine optimization, if any, are confusing, daunting, frustrating, etc? What resources do you currently use (or would you use) to help optimize your site?