YouTube: From Monkey Business to Big Business

YouTube Then The popular video platform we know as YouTube, was created in 2005 by three former PayPal employees and purchased by Google in October of 2006 for $1.65 billion in stock. Before Google purchased it, YouTube saw huge growth during the summer of 2006 with more than 65,000 videos uploaded daily and viewers “watching … More YouTube: From Monkey Business to Big Business

Social Media Success: National Geographic, Home Depot & Monster Energy

The following three brands are all successfully using a wide variety of social media as part of their Integrated Marketing Communication (IMC) approach. All three brands are engaging in remarkable ways with their audience. Social media, in the way they are using it is like a living organism, poised to interact and live a parallel … More Social Media Success: National Geographic, Home Depot & Monster Energy

Facebook vs. Google+: Who Will Take the Crown?

After comparing new and upcoming features between Google+ and Facebook, it looks like they are going in the same direction. By using all of the connections you have made, according to the social graph, “Facebook wants to take everything you do online and put that onto Facebook.” They are creating remarkable search options for users … More Facebook vs. Google+: Who Will Take the Crown?

Pottery Barn is More Than Just a Pretty Vase: A Closer Look at a Successful Marketing Strategy

Pottery Barn has some of the freshest content I’ve ever seen. They are constantly coming up with new design ideas to prepare for upcoming seasons and holidays. You can’t help but get excited about what’s to come. They are incredibly consistent with this content across their website, blog, catalog, and all of their social media … More Pottery Barn is More Than Just a Pretty Vase: A Closer Look at a Successful Marketing Strategy

Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!

When it comes to Integrated Marketing Communication (IMC), Pottery Barn is doing everything right! The funny thing is, I didn’t even realize that they were so active in the social media world until I really looked into them. I receive their catalog every month and as the seasons change. Their products reflect in the quality … More Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!