As we covered data mining this week we were asked to read about the anti-advertising stance of the social network Ello. Ello has vowed to never data mine and thus remain anti-advertising. Initially, this sounds like a great idea, but what could it mean for the future of this network? Ello might seem attractive because … More From ‘Ello’ to ‘goodbye’
This week we explored the world of moderation and social media. Our behaviors and values are our own and we can’t force them on anyone. Our approach must be as light as possible and never show any retaliatory anger. We were asked how we would moderate the following audience/customer comments if left on our organization’s … More Everything in Moderation…on social media that is
If you were like me, you may have been a little surprised by the colorful posts by Crayola last month. I honestly didn’t know what they were doing with the new adult humor and content. I thought maybe they were attempting to change their brand’s voice to appeal to parents in a new way. I … More The Many Colors of Crayola
Social Media and Public Relations Apart, they manage to function just fine. But what about putting them together? PR shouldn’t stand alone because “for everything they do, social media has become vital for optimal impact.” PR is important to any company because they are trained to use an organic voice to manage the company’s reputation, … More Can They Work Together?: Social Media, Public Relations, and Journalism
How do you determine the value of social media? Well, the answer is different for everyone. What exactly is your goal? Why did you choose to use social media for marketing your brand, event, etc? You can’t put a value on something until to first determine your goals, because “having your own unique business goal … More The Value of Social Media
Writing great content is only the beginning of search engine optimization (SEO). If you wish for your website or blog to be discovered in search results you need to be proactive. There are some very simply steps you can take right now to better optimize your site for search engines. What can you do right … More Search Engine Optimization: Easy Steps You Can Take Right Now
It should be an undeniable fact that your best tool for social analytics is yourself. It’s important that you see the “value in understanding motivations, trends, and behavior of the people that should matter most“. You must be present and engaged in your own social media. You can learn an enormous amount of information about … More Social Analytics for Small Businesses
Visual Platforms in Social Media When you think about a search engine, you probably think Google. You probably wouldn’t imagine that the second most popular search platform could be on YouTube. The fact is that many people would rather search for videos which allow them to “see the products [they seek] in action“. And how-to … More Visual Platforms in Social Media
In the Twitterverse, you get out what you put in. Fidelman described the success of the most engaged brand on Twitter, @Notebook. He explained that it has everything to do with “finding the right people to create the right content that resonates very well” and responding to every tweet in order to promote interaction. I love interacting … More Inspiring Tweeps Want to Know (All About You): Twitterverse
With hundreds of social media platforms to choose from, it can be difficult to decide where to host your content so that it reaches the right audience. The visual of The Conversation Prism is an excellent tool to see the various channels, categories, and uses of social media. It can also act as “validation to … More The Right Social Media Paired with the Right Content: The Brick and Mortar for Building Solid Relationships
Erin Tracy's Social Media and Content Strategist e-Portfolio 