This week, I was given an anonymous company, “ABC Company” and some of their analytics to review. I am able to view their Facebook Insights and one of their Bronto reports from an email newsletter. The focus of ABC Company is overall heath.On the first chart, I see a snapshot of posts as well as … More Synopsis of ABC Company Based on Actual Analytics
The following are sample TripAdvisor.com posts with replies portraying the appropriate response to customers reviews. These posts do not represent the views of the hotels. They are strictly my own. Example #1 Hyatt Regency Orlando (formerly The Peabody), Orlando, Florida Sample Response: Hello “Travelwith3kiddos” and thank you for such a wonderful review. I am pleased … More SAMPLE POST: Reputation Management in Social Media
When gearing up for a big event such as a trade show, you must consider all of your goals and create a strategy. I recently followed all of the online activity by the International Spa Association (ISPA) to see how they prepared before the event, how they interacted during the event, and how they … More Trade Show Marketing: #ISPA2013
A food-lover’s dream come true! I recently discovered Foodspotting.com. It is probably one of the coolest special interest networks I have ever heard of. If you have a particular affinity for food and enjoy selecting your food by visually seeing it, you will fall in love with Foodspotting.com. Members of this network can take pictures … More Foodspotting.com: A Special Interest Network Worth Following
YouTube Then The popular video platform we know as YouTube, was created in 2005 by three former PayPal employees and purchased by Google in October of 2006 for $1.65 billion in stock. Before Google purchased it, YouTube saw huge growth during the summer of 2006 with more than 65,000 videos uploaded daily and viewers “watching … More YouTube: From Monkey Business to Big Business
The following three brands are all successfully using a wide variety of social media as part of their Integrated Marketing Communication (IMC) approach. All three brands are engaging in remarkable ways with their audience. Social media, in the way they are using it is like a living organism, poised to interact and live a parallel … More Social Media Success: National Geographic, Home Depot & Monster Energy
Every path I’ve taken in life has led me to Athleta. I’m ready for you to put me to work! I’ve created this Pinterest board in your honor. Remember that little tomboy, running around the neighborhood giving all the boys a run for their money? That was Erin Tracy (me)! Show me any sport and … More I GET Fit! Why Athleta and Erin Tracy Would Make a Perfect Pair
Featured here are 5 blogs that stood out to me when I went on a hunt to find interesting blogs. Some are more successful than others. I will attempt to show you why in my breakdown below: Questions I will answer: What type of blog is this? (News, Professional / Semi-Professional, Recreational, Aggregator / … More Is Your Blog Successful? – A Closer Look at the Anatomy of a Blog
Pottery Barn has some of the freshest content I’ve ever seen. They are constantly coming up with new design ideas to prepare for upcoming seasons and holidays. You can’t help but get excited about what’s to come. They are incredibly consistent with this content across their website, blog, catalog, and all of their social media … More Pottery Barn is More Than Just a Pretty Vase: A Closer Look at a Successful Marketing Strategy
Antony Young explains that “media planning is focused on reaching as many of the right audience in the right place at the right time and at the right cost as possible, whereas communications planning is less about reaching people than influencing them” (Young, pg. 35). According to Young, a company shouldn’t be concerned with reaching … More That’s My Story and I’m Sticking to It: Consistency Throughout Your Integrated Marketing Communication
Erin Tracy's Social Media and Content Strategist e-Portfolio 