As we covered data mining this week we were asked to read about the anti-advertising stance of the social network Ello. Ello has vowed to never data mine and thus remain anti-advertising. Initially, this sounds like a great idea, but what could it mean for the future of this network? Ello might seem attractive because … More From ‘Ello’ to ‘goodbye’
This week we explored the world of moderation and social media. Our behaviors and values are our own and we can’t force them on anyone. Our approach must be as light as possible and never show any retaliatory anger. We were asked how we would moderate the following audience/customer comments if left on our organization’s … More Everything in Moderation…on social media that is
If you were like me, you may have been a little surprised by the colorful posts by Crayola last month. I honestly didn’t know what they were doing with the new adult humor and content. I thought maybe they were attempting to change their brand’s voice to appeal to parents in a new way. I … More The Many Colors of Crayola
It should be an undeniable fact that your best tool for social analytics is yourself. It’s important that you see the “value in understanding motivations, trends, and behavior of the people that should matter most“. You must be present and engaged in your own social media. You can learn an enormous amount of information about … More Social Analytics for Small Businesses
A food-lover’s dream come true! I recently discovered Foodspotting.com. It is probably one of the coolest special interest networks I have ever heard of. If you have a particular affinity for food and enjoy selecting your food by visually seeing it, you will fall in love with Foodspotting.com. Members of this network can take pictures … More Foodspotting.com: A Special Interest Network Worth Following
The following three brands are all successfully using a wide variety of social media as part of their Integrated Marketing Communication (IMC) approach. All three brands are engaging in remarkable ways with their audience. Social media, in the way they are using it is like a living organism, poised to interact and live a parallel … More Social Media Success: National Geographic, Home Depot & Monster Energy
In the Twitterverse, you get out what you put in. Fidelman described the success of the most engaged brand on Twitter, @Notebook. He explained that it has everything to do with “finding the right people to create the right content that resonates very well” and responding to every tweet in order to promote interaction. I love interacting … More Inspiring Tweeps Want to Know (All About You): Twitterverse
When it comes to Integrated Marketing Communication (IMC), Pottery Barn is doing everything right! The funny thing is, I didn’t even realize that they were so active in the social media world until I really looked into them. I receive their catalog every month and as the seasons change. Their products reflect in the quality … More Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!
With hundreds of social media platforms to choose from, it can be difficult to decide where to host your content so that it reaches the right audience. The visual of The Conversation Prism is an excellent tool to see the various channels, categories, and uses of social media. It can also act as “validation to … More The Right Social Media Paired with the Right Content: The Brick and Mortar for Building Solid Relationships
As we move into a mobile age where methods are changing in the way we receive information, marketers are starting to shift from the classic marketing approach to new social media marketing strategies. Two major changes that have occurred are variations in the type of marketing language that is being used and the direction of … More Classic Marketing vs. Social Media Marketing: Language and Direction of Communication
Erin Tracy's Social Media and Content Strategist e-Portfolio 