As we covered data mining this week we were asked to read about the anti-advertising stance of the social network Ello. Ello has vowed to never data mine and thus remain anti-advertising. Initially, this sounds like a great idea, but what could it mean for the future of this network? Ello might seem attractive because … More From ‘Ello’ to ‘goodbye’
When gearing up for a big event such as a trade show, you must consider all of your goals and create a strategy. I recently followed all of the online activity by the International Spa Association (ISPA) to see how they prepared before the event, how they interacted during the event, and how they … More Trade Show Marketing: #ISPA2013
Every path I’ve taken in life has led me to Athleta. I’m ready for you to put me to work! I’ve created this Pinterest board in your honor. Remember that little tomboy, running around the neighborhood giving all the boys a run for their money? That was Erin Tracy (me)! Show me any sport and … More I GET Fit! Why Athleta and Erin Tracy Would Make a Perfect Pair
Erin Tracy's Social Media and Content Strategist e-Portfolio 