Although not the most thrilling reading material, Terms and Conditions are a necessary part of life, protecting the company and the user and providing information about legal rights and responsibilities. This week, I explored the LinkedIn User Agreement. LinkedIn updated their Agreement in October of 2014. They provide a summary of the updates here. The … More Terms and Conditions Explored – LinkedIn
At first glance, LinkedIn may seem like it’s the slower, less powerful platform compared to other social media channels (like Facebook and Twitter). The truth is, it’s a different animal…and that animal is a beast. It is “now valued at $18 billion, up from $4 billion when it went public.” It’s extremely power and useful … More Are You LinkedIn to a Social Media Beast?
When it comes to Integrated Marketing Communication (IMC), Pottery Barn is doing everything right! The funny thing is, I didn’t even realize that they were so active in the social media world until I really looked into them. I receive their catalog every month and as the seasons change. Their products reflect in the quality … More Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!
As we move into a mobile age where methods are changing in the way we receive information, marketers are starting to shift from the classic marketing approach to new social media marketing strategies. Two major changes that have occurred are variations in the type of marketing language that is being used and the direction of … More Classic Marketing vs. Social Media Marketing: Language and Direction of Communication
It seems that the basic rule of thumb for your company’s involvement with social media should be to treat your target audience as you would want your best friend to treat you. You don’t become best friends overnight, right? So, pretend you’re back in the first grade. You have to introduce yourself. If you don’t … More Hello, My Name Is (Insert Company Name Here). Will You Be My Friend?