Tag: Facebook

The Right Social Media Paired with the Right Content: The Brick and Mortar for Building Solid Relationships

August 31, 2013

With hundreds of social media platforms to choose from, it can be difficult to decide where to host your content so that it reaches the right audience. The visual of The Conversation Prism is an excellent tool to see the various channels, categories, and uses of social media. It can also act as “validation to … More The Right Social Media Paired with the Right Content: The Brick and Mortar for Building Solid Relationships

Classic Marketing vs. Social Media Marketing: Language and Direction of Communication

August 28, 2013

As we move into a mobile age where methods are changing in the way we receive information, marketers are starting to shift from the classic marketing approach to new social media marketing strategies. Two major changes that have occurred are variations in the type of marketing language that is being used and the direction of … More Classic Marketing vs. Social Media Marketing: Language and Direction of Communication

Hello, My Name Is (Insert Company Name Here). Will You Be My Friend?

August 24, 2013

It seems that the basic rule of thumb for your company’s involvement with social media should be to treat your target audience as you would want your best friend to treat you. You don’t become best friends overnight, right? So, pretend you’re back in the first grade. You have to introduce yourself. If you don’t … More Hello, My Name Is (Insert Company Name Here). Will You Be My Friend?