Facebook vs. Google+: Who Will Take the Crown?

After comparing new and upcoming features between Google+ and Facebook, it looks like they are going in the same direction. By using all of the connections you have made, according to the social graph, “Facebook wants to take everything you do online and put that onto Facebook.” They are creating remarkable search options for users … More Facebook vs. Google+: Who Will Take the Crown?

Inspiring Tweeps Want to Know (All About You): Twitterverse

In the Twitterverse, you get out what you put in. Fidelman described the success of the most engaged brand on Twitter, @Notebook. He explained that it has everything to do with “finding the right people to create the right content that resonates very well” and responding to every tweet in order to promote interaction. I love interacting … More Inspiring Tweeps Want to Know (All About You): Twitterverse

The Right Social Media Paired with the Right Content: The Brick and Mortar for Building Solid Relationships

With hundreds of social media platforms to choose from, it can be difficult to decide where to host your content so that it reaches the right audience. The visual of The Conversation Prism is an excellent tool to see the various channels, categories, and uses of social media. It can also act as “validation to … More The Right Social Media Paired with the Right Content: The Brick and Mortar for Building Solid Relationships

Hello, My Name Is (Insert Company Name Here). Will You Be My Friend?

It seems that the basic rule of thumb for your company’s involvement with social media should be to treat your target audience as you would want your best friend to treat you. You don’t become best friends overnight, right? So, pretend you’re back in the first grade. You have to introduce yourself. If you don’t … More Hello, My Name Is (Insert Company Name Here). Will You Be My Friend?