The following three brands are all successfully using a wide variety of social media as part of their Integrated Marketing Communication (IMC) approach. All three brands are engaging in remarkable ways with their audience. Social media, in the way they are using it is like a living organism, poised to interact and live a parallel … More Social Media Success: National Geographic, Home Depot & Monster Energy
Visual Platforms in Social Media When you think about a search engine, you probably think Google. You probably wouldn’t imagine that the second most popular search platform could be on YouTube. The fact is that many people would rather search for videos which allow them to “see the products [they seek] in action“. And how-to … More Visual Platforms in Social Media
When it comes to Integrated Marketing Communication (IMC), Pottery Barn is doing everything right! The funny thing is, I didn’t even realize that they were so active in the social media world until I really looked into them. I receive their catalog every month and as the seasons change. Their products reflect in the quality … More Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!
With hundreds of social media platforms to choose from, it can be difficult to decide where to host your content so that it reaches the right audience. The visual of The Conversation Prism is an excellent tool to see the various channels, categories, and uses of social media. It can also act as “validation to … More The Right Social Media Paired with the Right Content: The Brick and Mortar for Building Solid Relationships